Emilio Ruiz is Silver lion creative inc Graphic design

In the creative  process it's critical to assimilate all the information about your client's products or services. If it is not made available to you, then you have to ask for more. You must bring to the table additional information and approaches your client may not be aware of or has even considered. It's critical to formulate targeted concepts in order to achieve the desired marketing and sales objectives. Copy, color, shapes, typography, and sequence of images, all must be carefully chosen then evaluated in order to maximize the psychological impact of your message. You want your demographic audience to clearly understand the benefits of your product or service in order to get the desired response.








Emilio Ruiz—senior creative/art director, graphic designer, Stratford Connecticut, U.S.A.,